03 Marketplace and systems

CarPulse

a car marketplace run as a system. A multi-market car marketplace in Albania and Italy, with the automation around it (payments, SEO, ads, messaging, mobile app) built in-house.

Client
CarPulse
Type
Systems
Status
Live
See it live
carpulse.al
CarPulse: a car marketplace run as a system

01 · The challenge

A car marketplace only grows if four things keep running at once: new listings, fair search, payments, and being found on Google. Doing that by hand needs a big team. CarPulse needed it to run with a small one.

02 · Our approach

We built the marketplace and the machinery around it together, as one system. Every listing feeds search, every search feeds the landing pages Google finds, and the follow-ups to sellers run on their own.

03 · What we built

  1. 01A Rust and PostgreSQL backend that serves web and mobile
  2. 02Two markets from one platform: carpulse.al for Albania and carpulse.it for Italy
  3. 03Paid listing plans and boosts, with promoted cars clearly labelled
  4. 04Automated SEO that turns listings into landing pages for makes, models and prices
  5. 05WhatsApp messages to sellers through the official WhatsApp Cloud API
  6. 06Ads automation that learns only from events confirmed by the server
  7. 07A React Native mobile app, plus a free car-value calculator

04 · Where it stands

Live at carpulse.al with paid listing plans, an Italian market site at carpulse.it and a mobile app.

carpulse.al

How the system works

CarPulse

The problem
Listings, search, payments, SEO and seller follow-ups each need attention every day.
What it does
Takes a listing in, ranks it fairly, publishes it to search pages, handles payment and keeps the seller in the loop on WhatsApp.
Why it matters
The marketplace keeps growing while the team works on the business instead of the busywork.

Follow the ball

  1. 1Listings Sellers and dealers add cars
  2. 2Fair ranking Order buyers can trust
  3. 3SEO pages Makes, models, prices on Google
  4. 4Web and app Buyers browse and contact
  5. 5Plans and boosts Card payments, labelled promos
  6. 6WhatsApp Sellers kept in the loop
  7. 7Ads Optimised on confirmed events

Built with

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